It seems that every two to three months Search Engine Optimization (SEO) experts come up with a new twist of what they believe the three major search engines are looking for when ranking web pages and sites. The SEO experts encourage website designers and owners to implement what they think are required design changes.

While you may want to keep up with the latest trends in SEO developments and from time to time you may want to implement SEO techniques, you should base most of your website design decisions on your customers needs. Many sites go through minor and major re-designs of their website periodically. These re-designs should be made based on providing customer value and not solely based on trying to receive better search engine placement

I believe that viewer and customer feedback is the best way to know what your customers desire. This information can then be used to help you design the site to their specifications.

Many SEO experts believe that website developers should never link to sites with a PR (page rank) of less then 3. They feel that the three major search engines (Yahoo, Google and MSN) will penalize websites who link to low PR sites.

I think that this is ridiculous. If a website can provide value to your customers and visitors then you should link to that site, no matter what that sites PR is.

I believe that this is acting in good faith. I believe that this ideology is providing value to the search engines, because you will be linking to sites that are providing value to your visitors.

I also believe that search engines are looking for quality and reliability in their search results. Content driven and popular sites should eventually be listed highly in the search engines.

As owner of ItsTheRightWay.com I believe that its my duty to inform our visitors about quality sites that may be of value to them.

If all web owners were to do business in this manner then eventually it will lead to valuable and quality sites being listed in Google, Yahoo and MSN.