While any webmaster knows that doing some link exchanges will bring more visitors on their site, few people know how to use the full potential of a link exchange campaign to boost their website popularity.

One of the key elements that determines web page rankings is the number of high quality links pointing towards that page. Combined with the keyword density of that particular page, these factors will determine where your web page appears when a search is initiated.

Let's say you have a website on wood carving. Now, one of your pages is dedicated to wood carving tools, which is also the key phrase you optimized the page for. A good keyword density is not enough, however, and if you want to tank high you need to get as many incoming links pointing towards that specific page as possible.

While links pointing towards your domain name are valuable, you actually need to get links pointing towards that particular page in order to get the best results.

Anchor keywords

The anchor text is the one that you can insert in an HTML code so that your link is actually a series of keywords or a keyword-rich phrase. The importance of anchor text keywords is high because it tells the search engines that the page the link is pointing at is focused on the topic described by the keywords. Here is how the HTML code for a link looks like:

Keyword Rich Description

In the case of the wood carving site example, the link for the specific tools page should look something like this:

Wood Carving Tools

The web browsers will only display the link anchor text, so the phrase 'Wood Carving Tools' will become underlined and hyperlinked.

Where to use anchor text?

Everywhere! When you are doing link exchanges, when you are posting on blogs, forums or groups. When you are creating your website description, when you are sending articles to ezines and directories.

For example, if you plan to send a few articles for submission to a directory, you should try to include keyword rich anchor text links in the resource box.

By doing so, you ensure a much better chance for ranking high on particular keywords. Always remember to use a keyword rich phrase in links that allow HTML, instead of the classic http://www.yoursite.com.

It also helps if you use variation in the keyword text links. When posting on blogs, for example, try to have your links point to different pages on your site, and for each page use the main page keyword in the anchor text.

This is also true for article submissions. You should submit one article to as many directories as possible, but change the link and keyword anchor text once in a while. A great source for submitting articles is:

o http://www.MyContentBuilder.com

Article submission can be tedious, which is why you may want to consider an automatic article submitter. It will submit one article to over 30 directories in half an hour. To watch a video on how to accomplish this, go to:

o http://1trac.com/dt/t/Article_Submitter_Video.php