In this article I investigate some of the nitty gritty about using graphics, some lessons I have learned the hard way and other topics and opinions (and, I will warn you, I have strong opinions).

Choose your graphics carefully. Always keep in mind your sites purpose and the reaction of visitors.

• Avoid animated GIFs and flashy banners. In my opinion, one animation is one too many. There was a time when we were testing the waters and everyone loved animation -- it was everywhere. One of my web gurus likened it to staying in a motel with a blinking neon sign right outside your window. It doesnt take long before it becomes annoying. And, now, it smacks of amateur design.

• Dont use overused graphics. Some images -- common, free clip art and globes -- have been used so many times that we get sick of seeing them. I do use clip art on my information pages (not on serious business pages, though), because I have fun with it and picking it out, but I dont use the free stuff. I have a yearly subscription to www.clipart.com, which not only provides a huge index of clipart, but also photographs and fonts.

• Should you include your photograph? Some developers say no. My feeling is that if you are a service business where clients will be working with you personally, include your photo. I know that I trust someone more if I can see him or her. But, by all means, have it taken by a professional. And dont include a photo taken 25 years ago. You dont want your client shocked when they meet you.

• If you use your photo, keep its size within reason. You dont want it so big that it is overwhelming or takes forever to download. And, if you dont use your photo, dont use a stock photo of someone else that gives the impression that it may be you. I also see this often.

Remember that when graphics are used properly, they can enhance your websites. Used improperly, they will send your visitors away and/or rob you of credibility.