In todays world online, everything is about finding information. How many times do you say 'I'll google that" or how many times a day do you turn to the internet to find out something?

What people are looking for is information - info about how to grow tomatoes, keep bees, build their business, find info on Tom and Jessica, what to do for their kids party, researching real estate, finding a great massage therapist or whatever it is that people are looking for. We are in information overload!

The key to building a website that works is to provide that information that people are looking for and build a website that attracts traffic because it is search engine optimized and full of quality cross links.

A website that works will be on the first page of all of the search engines and show quality content that matches the keywords searched for and gets the click!

Once you get people there, all you really need to do is to talk about what it is that you are passionate about.

Your website will be all about that subject - a little niche of your own. The one that you are the expert on! Providing as much content as possible on a specific topic - and it has to be high quality content - not just lines of links and ads! (I have seen so many bad websites out there and I wonder if they are making any money-let me know if you are. You know they are the ones with just the same article on every page even though the nav bar says something different and then they are just full of google ads. I really hope Google will start cracking down on these!)

If you think you don't have anything to write about, you have probably been stuck in a dead end or high stress job for too long and have forgotten what it is that you are passionate about! What is it that you talk about passionately and wake up thinking about (besides the teenagers not coming home and the wars in the world).

Making your passion your work is what creating a website that works is all about. If you not having fun, why are you doing it?