I believe that anyone going into business should strive to maintain a professional image. I don't care if you work at home in your boxers or if you are leasing office space; if you want people to do business with you, you must show your customers or clients that you care about your business. I commonly hear that work at home moms shouldn't have to worry about professionalism because they have a family to manage and they are only doing this part time. The argument goes something like this: "Some work at home moms may not want to be professional. They have more important things to do. A woman who works too hard at being professional just to please others can risk putting her family second." My problem with this argument is that it doesn't matter where you work or what you do, you should always be professional. Try running a business without an ounce of professionalism and you will quickly see that you won't last long. This is because people hold businesses to a certain standard. No one wants to invest money in someone that will not even invest time and money into themselves. Professionalism doesn't have to be expensive; in fact it's the least expensive thing you can add to your business. Ways to be unprofessional: Direct your customers or clients to a website hosted on a free server. Use business cards that have perforation marks around the edges or even worse- another company's advertising on the back. Tell your clients that you can't meet the deadline because you had to attend your son's school recital. Set your email signature to insert all 10 direct sales businesses you represent in every email you send. Act annoyed when customers call you. Ask to barter business services for handmade items. Don't fully learn the craft of your work. Learn it half way and then jump right into business. Try to hide your mistakes.Ways to be professional: Learn every aspect of your job so that you can perform it well. Invest in a domain name and hosting. Make sure your website is up-to-date and clutter free. Respond to all emails in a timely fashion. Always be courteous via phone and email. Understand that you can't get everything cheaply or for free. Admit your mistakes and move on. |